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ENQUOR: RESURGENCE OF STREETWEAR FASHION

“I was born and raised in the fashion capital, a place with heritage, legacy and perspective. People are interested in brands and designers that have a perspective. Enquor does, and we will redefine modern streetwear fashion.”

The streetwear-skewed brand “Enquor” is having its first pop up in Lower East Side, NYC this Friday to celebrate their 1 year anniversary, featuring limited edition items that will be kept under wraps until the doors open. Rest assured that while some of these items are new they did not forget about their greatest hits. “It’s very much the foundation on which Enquor was started, and looking at what is to come.” Enquor creator, Jonathan says of the event. “This night is to simply say thank you, not just for purchasing something but for believing in me and the brand before people had anything to physically touch.”


Back in 2016 when Enquor started there wasn’t a website or Pinterest board to assess the aesthetic, simply word of mouth. His first sale was from an Instagram picture (@enquor) that hadn’t even advertised the product’s cotton poly blend, 2 week turn around time, handmade design, or the drop off option if you were in New York City. The appeal of this brand was all about the authenticity.


“I’d be lying if I said I didn’t know why it (Enquor) started the way it did. I studied iconic urban streetwear brands such as Phat Farm, Baby Phat, Sean John, and Rocawear. They all had their finger on the pulse of our fashion at one point and then suddenly they didn’t. I wanted to know why, but it was more important for me to learn where they went wrong. Answering that question taught me how to move in this market.” Most brands that we've grown up with have moved on to catering to the urban graduate. That particular consumer is looking for an alternative to brands like Tommy Hilfiger, Ralph Lauren etc. which leaves a wide lane for Enquor to tackle.


Jonathan is committed to the multi-faceted millennial and while some designers have gone on record saying they do not want to make clothing for that demographic, he has gladly accepted the role and feels as if Enquor is in the right position to assert themselves in an impactful way.


"It would be naive of me to say that my brand is the only black owned line being purchased. There is a lot of great competition out there and I understand that the consumer picks and chooses pieces from popular streetwear lines so we're committed to catering to the overall ensemble." Understanding that his audience is always looking for both nostalgia and innovation, Jonathan has successfully created an outlet for his ever flowing ideas. Enquor's graphics, color palettes, and prints are all designed with the closet of the consumer in mind.


Streetwear references from the nineties and early eighties can be seen trending in retail but there is a major disconnect. By having proper distribution, stories that matter and resonate with the audience Enquor has solidified itself as an extremely niche and relatable entity.


While this particular market has become over saturated with similar prints, logos, hoodies, and t-shirts, Enquors' spin on this avenue is an alluring change. As quality increases and visibility escalates they are sure to keep the momentum and remain in the game longer than the predicted 15 years unlike their predecessors. 


"I was born and raised in the fashion capital, a place with heritage, legacy and perspective. People are interested in brands and designers that have a perspective. Enquor does, and we will redefine modern streetwear fashion."

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